The Death of AdSense isn’t something new. Savvy, big time players (these are NOT most Internet Marketing Gurus) have always said that AdSense isn’t a business – it’s something that can, CAN, generate an income, but which requires an exit strategy into a real business.

Now, you can take this several ways. It is possible to construct a more or less viable business model around AdSense. But, you need to have a lot more resources than most people who try AdSense as an income source have.

I’m sorry, but this is reality. For most (by which I mean somewhere between 95 and 98% of the people putting up AdSense sites), it’s penny scraping and it’s hard and it’s getting harder.

Sure thing, you can build “authority sites.” Uh huh. With PLR content? You think? I doubt it but try it and see.
Let’s see who else I can get angry at me.

AdSense content ads still pay decent money in competitive markets – the problem is that competitive markets are difficult to get ranking in and therefore traffic for. Oh, it’s possible, but it’s an awful lot of work.

The major problem most MFA publishers face is that they don’t do the work. Slap up a site and on to the next. Grab a template with a bunch of crummy content and HOPE you’ll make a buck or 50 cents a day. Now that’s nuts.

CPA (click per action), particularly for decent leads has generally always paid substantially more than something like AdSense. It is something you can establish a stable long-term business on. As long as you can get the traffic.

You can, certainly, get traffic through PPC. You can also lose your shirt. It’s not a newbie game. If you’re going to do PPC, you have got to do some serious studying and track everything very closely or you can go broke in short order.

Think about this. Say I do a monster hot viral deal and bag 27,000 marketers. And I turn them onto CPA at places that pay me a commission on sign up and a small percentage of the business those new affiliates bring in. Now, we’re talking a little serious continuity. Month after month I’m getting a little bit from the efforts of what – 1000, 8000, 12000 people? Bring me another one of those funky drinks with the umbrella, the sun is strong and the beach is beautiful.

Is that worth 50 cents per? I suspect so. And eventually, there’s going to be one or more dyn-o-mite products with major price tags, too.

Boy, I’m seriously jealous. We’re talking genuine genius stuff here. You see, it doesn’t matter a damn whether AdSense is dead or not. A new path can be worth a fortune to those who didn’t have a clue – and who are willing to do the learning and the work to make it happen. Most won’t, of course. It’s a lot of work. But some will and they should do very well.

In one sense, Ad Sense has always been dead. You’re throwing away your traffic for pennies. And it’s a lot of work to get ANY traffic.

But for most, CPA is going to be a dangerous and potentially ruinous game. It sounds terrific, but nobody’s telling you how to get those PPC costs for your landing pages down from maybe 5 or 10 bucks per click. Hey, wake up, remember the Google slap, landing page quality measures, etc.

There are some brilliant, knowledgeable, capable people running around loose who do give out valuable information. They aren’t stupid. That means they do it for a reason. You can use their information to improve your business, but you absolutely have to get a grip on their goals too. You have to understand not only what you’re doing and why but what they’re doing and why.

You are going to have to stop believing blindly everything that sounds terrific and matches, more or less, your own experience. Ugly, but you have to use your head and actually think.

A zillion lemmings running blindly after the latest greatest revelation – it’s the same stupid game of looking, over and over, for the one miraculous tool, idea, concept, piece of software that’s going to make you a fortune. It isn’t going to happen. The magic bullet doesn’t exist. Stop wasting your time and money.

Create a workable plan – one you can actually carry out. MFA, affiliate sales, creating your own product,

CPA (if you can do the PPC or are willing to learn). Any one of these can make you money. If you stop screwing around looking for the answer and the easy money. There is NO easy money. It’s all either work (for most of us) or sheer bloody genius combined with an insane amount of luck (for the few).

Well, I hope I managed to offend everybody who’s pulling your chain to suck a couple more nickels out of you. If not, maybe in my next article. But you – you have got to do some very serious work on your BS detector. You need to understand how you are being done to and why. It isn’t necessarily a bad thing. You are getting really valuable information, but you still need to evaluate and understand it, not accept it as if Moses were dumping one of those stone tablets on you. Even I’m trying to sell you stuff.

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Reciprocity.

The benefit for your business is more sales…

Giving service makes the world go round. For a graphic demonstration of the power of reciprocity, survey the online world. You cannot but help see terms such as “Mass Control Marketing”, or “Product Launch Formula”, “Butterfly Marketing”, “Moving The Free Line”.

What do these initiatives have in common? Common to all of them is the core concept of giving to potential customers hoping these prospects/people become customers. Sounds risky right?

There are plenty of freebie seekers out there after all. I will not disagree, there are plenty but there is little or no risk involved for these smart businessmen and women.

They know how people think, how you think, how I think. We all feel indebted to someone who does us a favour or gives us a gift (some more beholden than others mind).

It may seem off the wall to suggest giving – particularly in the turbulent times we now live in – will help with your business bottom line. You may instead think it is in fact a problem laden proposal.

American Express did not. On the contrary, they knew when they launched the pledge to give a penny to the restoration of the Statue of Liberty for every transaction made by customers, these would be pennies, dollars and even thousands of dollars well spent.

Great publicity cannot be bought, customer good will cannot be bought, improved employee morale cannot be bought (well, most of the time). They found out by giving, a far more powerful force is unleashed.

As a result of the American Express cause-related marketing drive, use of Amex cards increased by 28% and new users increased by 17%. In the following years, many more companies have had stellar successess with cause-related marketing. Companies like Coca-Cola, McDonalds, Avon, the list goes on and on… are now committed. And it’s not just big companies either who are wise to the benefits cause-related marketing can bring to the company bottom line.

More profits by giving money to good causes a great idea? Well…

During an appearance on “Late Night with Conan O’Brien” to publicise her role of the sex-crazed assassin Xenia Zirgavna Onatopp in GoldenEye, Famke Jansen asked him if he would like a demo of her characters signature move (involving her getting astride Conan on his desk and squeezing him with her thighs). Conan replied with “This is what we in the industry call a ‘no-brainer’.”

Giving ends with more receipts, it is a no brainer.

JointWinWin.com is a free cause related marketing business directory. As a business you can submit unlimited website listings for no cost giving you extra sales channels for your business. Watch this video for more info: http://jointwinwin.com/IntroductoryVideo-BlogPost

In other words, reading a book or simply turning up to a meeting won’t grow your network marketing business. What will start the growth cycle is positive action where the cause will lead to an effect which will earn you money down the line. Attending a meeting without a prospect is just activity. Attending a meeting with a prospect is action.

You took the steps to prospect to attract the prospect into your network marketing business funnel and now, with solid presell strategies, there’s a strong chance your prospect will join your business. But again, this depends a lot on you and how well you sell yourself.

Online Network Marketing

The online environment is proving a boon for network marketers. What started out as a good idea not long ago has spawned into one of the biggest revolutions the industry has seen. But fears that there will be a bottleneck of network marketers vying for prospects online is not a factor.

In the days of old school MLM when fears that a market would become fished out are starting to surface with the new breed of networker. But the truth is, there are literally thousands and thousands of new people coming online everyday and many of them are looking for a home business opportunity.

And this is where the alert internet network marketer can take advantage of the work smarter rule. It’s great to be dedicated but dedication can often be confused with progress and while you may be putting effort into your business, unless you’re seeing growth and a new influx of leads coming into your business funnel on a consistent basis then you’re efforts will be wasted.

Working Smart In Your Network Marketing Business

The key to beginning to work smarter starts with prospecting. If you’re approaching every one you know and people you half know about a business opportunity then you’re not working smart. If you’re buying leads and spending hours and hours on the phone copping rejection after rejection then you’re not working smart.

However, if you’re placing your marketing and promotions in front of a hungry and targeted network marketing business crowd then you’re working smart. Here’s and example of what we’re talking about…if you’re fishing freshwater bass then you wouldn’t be dropping a line in the ocean trying to catch one. But if you’re fishing for freshwater bass and you drop your bait and line in a freshwater lake where they hang out then what are the chances you’ll attract attention and have them chasing your bait.

Pretty good and that’s the same thinking behind putting your offer in front of a targeted hungry crowd who are actually looking for a network marketing business. This is exactly where you have an advantage of prospecting online. There are millions of people looking for a network marketing business so target your marketing in that direction.

One way is to use relevant keywords in your article content whether submitting to directories or using web 2 properties. Another is to use those keywords prominently in your article titles. Yet another is to link those keywords within your articles while your resource boxes should also highlight them.